Exporting High-Quality Video With Small File Sizes In Premiere

Reading Time: 6 minutes

Published: November 8, 2022 | Last Updated: December 19, 2025

Exporting is the final step of your editing process. The amount of data your export will need to encode depends on where you decide to publish the video.

To export a high-quality video with a low file size, there are three settings you can tweak: the codec, number of passes, and bitrate. If you’re in a hurry, here’s a cheat sheet with some recommended settings for a 1080p H.264 video using only the Bitrate settings tabs:

Platform	Resolution	Codec	Bitrate Encoding	Passes	Bitrate
YouTube	1080p (FullHD)	H.264	VBR	1 pass	16 MBPS
YouTube	4K (UHD)	H.264	VBR	1 pass	35-45 MBPS
Facebook	1080p (FullHD)	H.264	VBR	1 pass	12 MBPS
Facebook	4K (UHD)	H.264	VBR	1 pass	40 MBPS
Vimeo	1080p (FullHD)	H.264	VBR	1 pass	16 MBPS
Vimeo	4K (UHD)	H.264	VBR	1 pass	30-60 MBPS

I recommend you keep reading to learn the best settings for ensuring the best quality video at small file sizes.

This illustrated guide will show which basic video settings most affect your videos during the Adobe Premiere Pro CC export process.

After reading this quick tutorial, you’ll understand how to choose the right video codec, the best format, and bitrates to ensure better quality in your finished video project without huge file sizes.

Let’s jump into it:

Choosing Your File Format

With your timeline selected, pull up the exporting screen by either hitting FILE > EXPORT > MEDIA or by using the keyboard shortcuts CMD+M (Mac) or CTRL+M (Windows).

Check out our guide to Premiere Pro shortcuts [PC/Mac].

Above the “Format” tab, you will notice a checkbox for “Match Sequence Settings.” This setting will encode your exported video with the same settings as the timeline.

We want more control over our final settings, so we will not use this function. Instead, we will tweak the settings on the “Format” and “Bitrate Settings” tabs.

Note that the Bitrate Settings isn’t the same as the Preset that says, “Match Source – High Bitrate,” but the one you see further under the video tab. I’ll get back to this in a minute.

You will then need to decide which file format to render in. The most common format for online video is H.264.

The H.264 video format is used for online video because it’s widely compatible across many devices. The codec’s small file sizes make it easily playable across different bandwidth speeds.

We will use the H.264 standard codec for our example because it can create high-quality video files with small file sizes.

Notice that there’s also the H.265 codec (HEVC), which is even more efficient at creating a video with a small file size and good quality. The problem is that it’s still relatively new, and many media players don’t support it.

Bitrate Settings Tab

Now, let’s adjust some settings. One major problem with low file sizes on video tends to be “artifacting.” This is when there are many large visible pixels on the video.

The fastest way to adjust the amount of data in your file is to go to the bitrate settings.

This is where you can do the rest of the work.

Bitrate Encoding

The “Bitrate Encoding” drop-down menu offers three different settings: CBR (Constant Bitrate), VBR 1 pass (Variable Bit rate), and VBR 2 pass.

Let’s make the differences between all of these very simple. Constant bitrate will encode at whatever bitrate you tell Premiere.

For example, if the bitrate is set to 10 MBPS (Megabits Per Second), Premiere will encode at only that rate.

Lower data rates create a lower-quality image but smaller file sizes. High data rates create fewer artifacts but a large video file size.

Variable bitrate means the encoding will change depending on what is happening in your video.

For example, if you have a lot of motion in some sequences, Premiere will encode more data to avoid artifacts.

1 pass means Premiere will pass through the video one time while also encoding.

2 pass means Premiere will determine how much data is needed and then proceed to encode during a second pass. 2 pass will give you the highest quality video file, but 1 pass will give you a smaller file size.

However, 2 pass will increase the render time.

Ensure you haven’t checked the “Render at Maximum Depth” and “Maximum Render Quality” boxes.

Those will render the footage at the maximum bit depth supported by the format or settings regardless of the bit depth of the source footage, meaning the file size will be larger.

Notice also that (changing) the frame rate doesn’t affect the final file size when you export video.

However, a 60 fps video at 16 Mbps will have a lower image quality than 24 fps at the same bitrate. That’s because there are less data available for each frame.

Target Bitrate

The target bitrate is used to determine the estimated file size for the final exported video. The amount of data encoded will depend on the content of your video.

Which pass setting should you use? How much data should you aim for?

That depends. If you have a talking-head video, you will be okay using the CBR function and keeping it between 10-15 MBPS.

However, if you’re on a full-on car chase, you should aim for the VBR 2 pass with a range between 20 and 30 MBPS.

YouTube recommends rendering videos with at least 8 MBPS. However, I’ve had better video files with 10-15 MBPS encoding.

Once completed, a 10-minute video may put you in the 250-300MB file size.

I generally don’t recommend under 10MBPS, but I’ve gotten away with it in a few cases.

Facebook and Vimeo have bit rates similar to YouTube.

Facebook doesn’t have a recommended target bitrate, but 10-12 MBPS should be fine.

Vimeo recommends 10-20 MBPS for a 1080p video.

4K Video settings

If you regularly post to any of the platforms we have discussed in this tutorial, it’s a great idea to upload your content as 4K (even if you shot in 1080). The reason is that it will “future-proof” your content when 4K becomes the inevitable standard.

Also, uploading in 4K has long been the only way to ensure that YouTube chooses the better VP09 codec over the old AVC1.

However, if you set it up manually, YouTube can now play with the even better AV1 for some videos. You can read more on how to get the best possible image quality and codec on YouTube here.

Premiere has 4K presets for all these platforms, so this method will be the simplest export method in 4K.

However, you can follow similar steps in this article if you want something more custom.

Manually adjusting the 4K Export Settings

The first step is to ensure the video is in the 4K 16:9 aspect ratio, which equates to 3840 x 2160 pixels.

You can change this manually under the “Basic Video Settings” tab near the top of the export window in Premiere.

The next step is to follow the procedure previously mentioned, deciding on the pass settings and bitrate.

4K video needs more pixels than a 1080 p video, so I recommend using the VBR, 1 pass settings.

YouTube recommends 35-45 Mbps for bitrate, Vimeo recommends 30-60 Mbps, and Facebook does not recommend a setting. In my experience, I have used 40 MBPS across multiple types of projects with no issues.

Presets For YouTube, Facebook, And Vimeo

Under the “Format” tab is a tab labeled “Preset.” Adobe Premiere Pro has many encoding presets ready for several platforms where you may want to publish your video.

Most notable are presets for all the platforms we discussed: Facebook, Vimeo, and YouTube videos.

These settings are great if you’re in a hurry and don’t want to adjust anything yourself.

However, if the file sizes are too large in your final export, you can always adjust the bitrate settings for the best results. I use the YouTube preset daily for my projects. The video file is always high quality and usually plays across any platform.

Summing Up

When exporting videos, it’s best to try a few different bitrates to see what works best for you. However, this tutorial should give you a good idea of keeping your bitrates low without sacrificing video quality.