Reading Time: 12 minutesEthos, logos, and pathos are great tools you can use when making a compelling case in advertising, branded content, commercials, or campaign videos for social media. Ethos, logos, and pathos also form what is known as ‘the rhetorical triangle’ or ‘the persuasion triangle.’: In other words, you’re trying to persuade people to do something, e.g.,… Continue reading How to use Ethos, Logos, and Pathos In Video Marketing (Case Studies)
SoMe Video Tips
Tutorials on how to create and use video content on popular social media platforms.
What Is A Vlog? (Vlogger vs. Blogger vs. YouTuber Explained)
Reading Time: 3 minutesA vlog is short for a video blog in which a person records and shares thoughts, opinions, or experiences for entertainment, educational, personal, or monetary purposes. For most vloggers, YouTube is the preferred platform for communication. Due to technological advancements, live vlogging or streaming has also become popular. According to the Cambridge Dictionary, a blog… Continue reading What Is A Vlog? (Vlogger vs. Blogger vs. YouTuber Explained)
How to Grow a YouTube Channel (Tips & Tricks)
Reading Time: 4 minutesThere are many small things you can do to grow your YouTube channel. Even though a single thing may seem insignificant to some, when you put them all together, they create a whole bigger than the sum of its parts. And that’s the whole idea! The key to organically growing a successful YouTube channel is… Continue reading How to Grow a YouTube Channel (Tips & Tricks)
26 Successful YouTubers Speak Out: “What I Wish I’d Known Before Starting My YouTube Channel”
Reading Time: 11 minutesFor many video content creators, YouTube has become an essential part of their business model; for some, it’s even become their primary source of income. But creating a successful YouTube channel in any saturated niche is a lot of hard work, and there’s much to learn. So I reached out to the owners of some… Continue reading 26 Successful YouTubers Speak Out: “What I Wish I’d Known Before Starting My YouTube Channel”
How To Use A Mirrorless Camera As A Webcam For Streaming
Reading Time: 5 minutesYou can use your DSLR or mirrorless camera as a webcam for streaming. All you need is a free piece of software like OBS, SparkoCam, or CamTwist and (for the best experience) an HDMI to USB capture device to pair your DSLR to your PC. Hardware for connecting your camera to your PC There are… Continue reading How To Use A Mirrorless Camera As A Webcam For Streaming