Reading Time: 4 minutesWhat is Kairos? Definition & Meaning Kairos is the rhetorical concept of choosing the right moment to deliver a message, so it has the strongest possible effect. The word comes from ancient Greek and means “the opportune time.” In rhetoric, kairos is about recognizing when your message fits the moment, the audience, and the emotional… Continue reading Kairos in Film, Ads & Speech: Why Timing Matters
ethos
What is Rhetoric? Definition, Types & Why It Shapes Every Argument
Reading Time: 5 minutesWhat is RHETORIC? Definition & Meaning Rhetoric is the art of persuasive communication (spoken or written) designed to influence, inform, or motivate. It appeals to logic (logos), emotion (pathos), and credibility (ethos). Originally developed in ancient Greece, rhetoric is still used in politics, advertising, law, media, and everyday conversation to shape opinion and move people… Continue reading What is Rhetoric? Definition, Types & Why It Shapes Every Argument
How to use Ethos, Logos, and Pathos In Video Marketing (Case Studies)
Reading Time: 12 minutesEthos, logos, and pathos are great tools you can use when making a compelling case in advertising, branded content, commercials, or campaign videos for social media. Ethos, logos, and pathos also form what is known as ‘the rhetorical triangle’ or ‘the persuasion triangle.’: In other words, you’re trying to persuade people to do something, e.g.,… Continue reading How to use Ethos, Logos, and Pathos In Video Marketing (Case Studies)
What Are the Rhetorical Appeals? Definition + Ethos, Pathos, Logos in Film & Ads
Reading Time: 9 minutesWhat Are the Rhetorical Appeals? Definition & Meaning Ethos, Pathos, and Logos are three rhetorical appeals used to persuade an audience through credibility, emotion, and logic. You can use them to build character traits, write persuasive dialogue, and design conflicts that feel clear and human. You can also use them in advertising to build trust,… Continue reading What Are the Rhetorical Appeals? Definition + Ethos, Pathos, Logos in Film & Ads