Film Genre Analysis: What Sets Horror and Thriller Apart?

Reading Time: 10 minutesWhat is the difference between horror and thriller? Horror films use explicit scares to evoke fear in the audience. Evil is well-defined and often includes disgusting monsters, dismembered limbs, or supernatural beings. Horror films often use effects such as jump scares to startle the audience. Thrillers keep the audience in the dark for as long… Continue reading Film Genre Analysis: What Sets Horror and Thriller Apart?

How to use Ethos, Logos, and Pathos In Video Marketing (Case Studies)

Reading Time: 12 minutesEthos, logos, and pathos are great tools you can use when making a compelling case in advertising, branded content, commercials, or campaign videos for social media. Ethos, logos, and pathos also form what is known as ‘the rhetorical triangle’ or ‘the persuasion triangle.’: In other words, you’re trying to persuade people to do something, e.g.,… Continue reading How to use Ethos, Logos, and Pathos In Video Marketing (Case Studies)